As we worked through the process to develop our logo, we thought about the type of environment we want to uphold in our CrossFit box, the type of community we strive to maintain, and the type of service we will always provide our clients.
Our passion for teaching, coaching, and constant learning combined with our deep respect for community and personal relationships led us to craft this soulful expression of our ideals.
The hammerhead shark represents power, determination, and tenacity; the design pattern used to create the shark is called Mangopare and has historically been used as a symbol of protection.
The unfolding fern bud is called a Koru, which illustrates new beginnings.
The numerous shark teeth used throughout the design symbolize strength and adaptability.
The fish hook in the center represents prosperity and well-being…our wish for each of you.
Our passion for teaching, coaching, and constant learning combined with our deep respect for community and personal relationships led us to craft this soulful expression of our ideals.
The hammerhead shark represents power, determination, and tenacity; the design pattern used to create the shark is called Mangopare and has historically been used as a symbol of protection.
The unfolding fern bud is called a Koru, which illustrates new beginnings.
The numerous shark teeth used throughout the design symbolize strength and adaptability.
The fish hook in the center represents prosperity and well-being…our wish for each of you.
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